Airtel Insurance (Three for Free)

Airtel Malawi, in partnership with MicroInsurance, launched an innovative mass-market insurance product dubbed Airtel Insurance, a free and high-value insurance product for all Airtel customers. The product which was tagged “Three-For-Free” offered all of Airtel’s customers life, accidental permanent disability and hospital cash cover for free by recharging a cumulative amount of MWK 500 airtime or more on each month, with no extra charges or fees to the customers. The benefits ranged from MWK50, 000 to MWK500, 000 depending on airtime usage.

With no paperwork, ID, medical reports, or medical exclusions on hospital cash, and eligibility extending to all Airtel Malawi customers aged 18 – 70, this was the most widely accessible and benefit-rich free insurance product in Malawi with a registered base of over 400,000 customers in just over a year.

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